Effective CRE Marketing Avenues

As the CRE market continues to grow in 2016 and demand for commercial real estate strengthens, here are some tips to help you stay ahead of the curve.
Marketing Package
The key to building a great marketing package is tell each listing’s story and engage qualified buyers to find out more. This means you should think about what sets your property apart and highlight the features that make it distinctive. The quality of the print collateral you send to your clients, says a lot about you as a company. If it’s been some time since you last updated this or you still don’t have professional graphic design for your marketing materials, consider investing in new collateral.
Property Website
The fastest way to make your listing details accessible is to build out a listing page online. This reason it’s beneficial to use your own real estate website is that it gives you a dedicated place to refer to on all of the other online channels, such as LoopNet or your email campaigns. Your website is the foundation for all of your digital marketing efforts. A joint study by Google and Loopnet has shown that almost 80% of tenants and investors search for commercial real estate online. This means your website is critical to gaining brand visibility, acquiring prospects, and helping drive sales and lease-up efforts for your company.
Online Listing Websites
By far the most popular listing website for commercial property is LoopNet, but there are also several other niche listing services such as CCIM, CityFeet, TotalCommercial, and many more. The residential MLS also includes a commercial real estate section, which shouldn’t be discounted.

When faced with an abundance of different marketing practices, it can be all too easy to fall into the trap of spreading your game plan thin and lose focus on those core goals. By keeping yourself organized with a detailed plan of attack, you’ll set yourself apart from other brokers and stand out in the eyes of your prospects and clients.

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Industry Authorities: Why you need them and how to connect with them


Who Are Your Top Industry Authorities?

One of the most important things you can do when first establishing your small business venture is to find others who can be instrumental in helping you publicize your new product or service. Industry authorities are well respected members of the community and can include anyone from influential bloggers, magazine publishers, TV producers, event planners and more. Here are a few thoughts to get you headed in the right direction in locating some of your industry’s top authorities.

Start by identifying your competition and studying their activity on social media networks. Scan Facebook, Twitter, Google+, Pinterest, Linkedin and any other social media networks they post to and take special note of who your competition follows. The sources they follow are most likely your industry authorities.

Investigate websites and forums your competition is currently engaging with. And start interacting with those groups. Here are a few great sources for connecting with others in your industry, for discovering your competition and locating influencers:



Find local industry related meet-ups that have an active membership base. Attend the meetings and start making contacts. Always have a business card on hand and exchange it for a card in return. These contacts will eventually lead you to additional industry authorities.

Identify similar, but different, businesses from your business and repeat steps 1-3.

Next time we will give you some valuable tips on how to contact your authorities and how to interest and engage them with your product or service.

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